Mars reveals iconic candy bar is discontinued after comeback and fans say its rival can't compare

CANDY lovers have been calling out a major chocolate bar company after it discontinued a famous treat, and fans say its alternative just can’t compare.

The Mars company has been offering delicious sweets ever since the Mars family first started selling candy in Tacoma, Washington back in the 1910s.

Now the brand is responsible for some of the most popular treats worldwide, from Twix, Snickers and even the iconic M&Ms.

However, a few decades ago, Marathon bars were all the rage, and some shoppers are hoping they can make a comeback to grocery stores despite their sudden disappearance in the 1980s.

Mars bars were different from the other chocolate bars on the market for a few reasons.

For one, they were longer in length (a full eight inches), and they also consisted of a complementary pairing of chocolate and caramel.

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At the time, some criticized the bar for being altogether too chewy, as the caramel chocolate twist could cause shoppers’ eating experience to be quite a marathon indeed.

The only similar chocolate bar available is from European candy company, Cadbury.

In 1970, the company unveiled its own chewy chocolate-y caramel delight in the Curly Wurly bar.

Just like Mars’ candy counterpart, the Curly Wurly is eight inches of pure braided milk chocolate and caramel, but many describe its caramel as more chewable.

Currently, Americans can purchase the Curly Wurly online at Amazon.

Some World Market locations also sell the chocolate confection, but some shoppers don’t think it can quite live up to the Mars bar of yesteryear.

Some also buy Snickers as a replacement for the bar, but the texture and taste of both caramel chocolates isn’t quite the same.

“I have been trying to find these my entire adult life,” one shopper wrote on Reddit. “I remember vividly enjoying one in my youth probably late ‘70s early ‘80s.”

Another said: “These were my favorite. I recall there was a ruler on the back of the wrapping.

Some who remember the Marathon bars were a little more critical, though.

“They weren't bad, just not good enough to be a favorite,” one Redditor shared.

MORE DISCONTINUED ITEMS

Several other products have disappeared from stores, prompting widespread shopper backlash.

At Aldi, a popular brand of crunch wraps was axed from the store.

The Reduced Sodium Whole Grain Wraps were enjoyed by customers looking for a healthier alternative, but they mysteriously vanished one day.

"It’s been months since I’ve seen these wraps at @AldiUSA did you guys stop selling them?” one shopper wrote on Twitter.

Aldi replied with some bad news.

"Sorry to disappoint, but they have been discontinued," the company responded.

However, the store has launched several new products this summer, including the Vistosa Sangria Rose boxed wine, L’oven’s Fresh Mini Hawaiian Bagels, and Simply Nature Acai Bowl.

Kroger’s Grill Time Steak Seasoning also disappeared this year, and customers haven’t been able to find a solid alternative.

The seasoning included red pepper, extractive of paprika, black pepper, salt, garlic, silicon dioxide, dill seed, coriander seed, and other spices, according to Kroger's description of the item.

The store’s unsalted Saltine Crackers have also been deeply missed by some shoppers, who took to Twitter to complain about the missing item.

"Unfortunately, we have discontinued our Kroger unsalted saltine crackers. We will let our leadership know you would like us to bring them back,” Kroger wrote.

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